The state of Research in the Global Fitness Industry

In this book more than 400 studies on fitnessclubs are presented and discussed on 188 pages. Themes are: market size & industry data, member profiles, employees & competences, marketing, personal training, group fitness, cardiofitness, strength training, side effects, motivation & motives, member retention and loyalty and 30 pages with references.

Publisher: daM Deventer
1st print: Dutch Edition 2011
2nd print: English and German Edition 2012
Type: Hardcover, full color
Language: English, German, Dutch